What is 1% for the planet?

1% for the Planet is a global environmental organization whose members pledge to donate at least 1% of their annual sales (or annual income, for individuals) to environmental causes.

Here is how it works:

• The Pledge: Businesses commit to giving 1% of their gross revenue—regardless of whether they turn a profit—directly to vetted environmental nonprofits. Individuals can also join by pledging 1% of their salary or net worth.
• Certification: The organization audits and certifies members' donations each year, ensuring the money actually reaches legitimate causes and helping consumers identify businesses genuinely backing their environmental claims.
• Origins: It was founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), based on the idea that because businesses use natural resources to operate, they have a responsibility to protect them.
• Focus Areas: Donations support projects across climate action, land conservation, clean water, wildlife protection, sustainable food systems, and pollution reduction.

When you see the blue 1% for the Planet logo on a product or website, it indicates that the brand has committed to that ongoing financial support for the planet.