Tell me authors who have written on this subject?

The term "Creative Altruism" is not tied to a single school of thought, but rather draws from several disciplines—including social entrepreneurship, systems design, and ethical philosophy. Several authors have explored the core concepts behind it, even if they use different terminology:

• Pitin Sorokin: As the author of The Ways and Power of Love, Sorokin was one of the first to academically define "Creative Altruism." He viewed it as a necessary evolutionary step for humanity, arguing that altruism is not just a moral duty but a creative, transformative energy that can reorganize society.
• Muhammad Yunus: In his books Creating a World Without Poverty and Building Social Business, Yunus explores the idea of "social business." He argues for a form of creative design where business models are built specifically to solve social problems, which aligns closely with the practical application of creative altruism.
• Donella Meadows: While primarily known for systems thinking (specifically Thinking in Systems), her work provides the framework for how to creatively intervene in complex systems. Her approach is foundational to those who believe that solving global challenges requires redesigning the structures—rather than just the symptoms—of our current reality.
• Seth Godin: In works like Linchpin and The Icarus Deceit, Godin advocates for using creativity to do work that matters. While his focus is often on individual contribution and business, his call for "art" (which he defines as doing something that might fail for the benefit of others) captures the spirit of creative altruism in the modern professional landscape.
• Mariana Mazzucato: In Mission Economy, she argues that governments and private sectors should move beyond "fixing market failures" to actively "shaping markets" to solve grand challenges. This is essentially a roadmap for applying creative altruism at an institutional and policy level.

These authors approach the subject from different angles—social, systemic, and individual. Depending on whether you are looking for the philosophical roots or the practical business applications, you might start with Sorokin for the theory or Yunus for the implementation.